As Communications Manager for AddixGroup, I was in charge of the website redesign project, which was divided into several stages:
■ Benchmark: analysis of competitor websites, both in terms of branding and editorial line.
■ Redefinition of AddixGroup brand branding in line with trends
■ Zoning and Wireframe on Figma
■ Collaboration with a UX designer for the layout and integration of the website on WordPress after user testing.
■ SEO copywriting of website pages according to chosen editorial line
■ Creation of iconography
■ Implementation of Google Analytics and Google Search Console
